The world is accelerating, and so is work — commercial photographers are now expected to deliver results just hours after a shoot.
Keeping up with the times and getting faster, or sticking to old methods, is a personal choice. But time and progress inevitably move forward.
In the past, achieving high-quality retouching required photographers to master a vast range of techniques. Those who reached a certain level of success could afford to hire a retoucher to save time and focus on shooting, rather than spending hours behind a screen.
Now it’s 2025, and technology has advanced to the point where most tasks can be completed with a single click.
Image quality, natural results, and stylistic control are now managed with just a few sliders.
Recently, Retouch4me — a leading developer of AI-based photo retouching software — introduced its newest tool: Face Make.
What can Face Make do?
For the first time on PC and Mac, there’s a tool that makes facial reshaping and virtual makeup so intuitive that even a complete beginner can start using it confidently within minutes.
Let’s take a look at the Face Make interface:
The interface is divided into two panels:
On the left, you’ll find the “Before” and “After” viewing options, along with a tool to check whether the face has been detected correctly.
On the right is the main Face Make control panel.
Let’s take a look at the first feature — Lifting:
Facial adjustments are made using three intuitive sliders, giving you full control at every stage of the process.
Want to apply subtle changes? No problem.
Need a complete transformation? Face Make can handle that, too.
If you’re working with male portraits, the Masculine Lifting slider helps tailor the changes to suit more masculine facial features.
The next section we’ll explore is Makeup:
Many photographers and retouchers have encountered situations where the model wasn’t fully prepared, and the makeup looks dull — or is missing altogether.
The Makeup section completely solves this problem.
Face Make analyzes the model’s face with remarkable precision, allowing you to apply makeup from its built-in library and adjust its brightness, transparency, and intensity to your liking.
Finally, let’s take a look at the Displace section.
This section allows you to make subtle facial adjustments: reshape the nose, refine the cheeks, slightly enlarge or reduce the eyes, and make the lips fuller and more expressive.
Everything depends on your specific needs and creative vision.
Naturally, Face Make works seamlessly with other Retouch4me tools, making the retouching process simple, enjoyable, and—most importantly—fast, while delivering professional-level results.
How much does Face Make cost?
As of today, Face Make is priced at $124 USD.
It’s not the lowest price point, but it’s certainly not excessive either. Considering the amount of time it saves and the problems it solves, the price is fully justified.
As with all Retouch4me products, purchasing Face Make includes lifetime customer support and free updates for all future versions.
Today you can purchase the Face Make tool with a 20% discount using the following link:
https://retouch4.me/products/retouch-plugins?source=media&promocode=ItsReleased&utm_source=ItsReleased
