Product complexities and long sales cycles are just a few of the sticking points that have seen manufacturers trying and failing to get marketing off the ground in recent years, especially when it comes to modern methods. Yet, in an age where 90% of the B2B buyer’s journey happens online, a failure to get on top with digital marketing is both ill-advised and ultimately costly.
Far-reaching, data-driven digital campaigns are currently transforming the manufacturing world, and Red-Fern Media is an agency at the forefront of that transition. For the last two decades, the Red-Fern Media team has developed expertise and credibility through a strategic, creative approach to manufacturing growth using real-world data. In this article, we’ll consider everything Red-Fern Media might have to offer to your marketing journey moving forward.
What Services Does Red-Fern Media Offer?
Red-Fern Media is a full-service global technology and marketing agency that specialises in working with manufacturing companies. With the goal of optimising, positioning, and growing the manufacturing brands they work with, the Red-Fern Media team offers a broad spectrum of marketing services across strategic, creative, performance, and technology-based specialisms, including –
- Data analytics
- Audience & industry research
- Branding
- Web design
- Social media
- SEO
- Data analytics
- AI development
- And more
Red-Fern Media’s dedication to providing transformative experiences with impactful outcomes has seen them delivering significant increases in everything from conversion rates to sales figures, as well as boosting traffic on outlets like social media by as much as 400%.
During their years in the business, the Red-Fern team has delivered these benefits to companies across the manufacturing sphere, including precision engineering firms and large-scale enterprise industrial procedures, meaning that they have the know-how to deliver campaigns for companies of all sizes and specialties.
Red-Fern Media: Delivering Data-Driven Decisions From Discovery to Growth
Aside from bringing untold manufacturing expertise to every project, Red-Fern Media incorporates data-driven decisions into everything they do, across the entire customer journey. This begins during the iconic discovery process, when the team will take the time to understand everything from your business’s current position to your growth intentions. Data analytics also come in during the strategic stage, where Red-Fern will harness those analytical powers to ensure smarter marketing campaigns that drive everything from growth and efficiency to higher ROIs.
Red-Fern uses data in a few different ways, and they are –
- Tracking and measuring website performance: Red-Fern helps you to perfect website performance by using data, including heat maps and session data, to understand where customers are coming from, where they’re going, and, importantly, how you can improve online outcomes.
- Analysing customer journeys: Red-Fern uses data to analyse every stage of the customer journey, including how users interact with your digital platforms, as well as any drop-off points, engagement gaps, or performance bottlenecks that might need attention.
- Perfecting predictive analytics: Red-Fern doesn’t just use data to perfect your current performance – they also get on top of your company’s future. Using predictive analytics, the team is on hand with a proactive approach that centres around everything from market trends to product demand and more.
Understanding the Power of Red-Fern’s Strategic Approach
Industry knowledge and data provide Red-Fern with a strong strategic foundation, which is furthered by a five-step strategic approach. But what exactly is the value of a strategic approach like this? Or, in other words, what can Red-Fern Media actually bring to your manufacturing brand?
It’s a fair enough question, and it’s not difficult to answer – broadly speaking, Red-Fern Media stands to broaden your reach and bolster your sales. But any marketing agency can do that. So, what’s the unique value of Red-Fern’s strategy?
Well, for one thing, expertise and industry connections ensure that the Red-Fern team can more easily tap directly into your audience and pain points, where they’ll start collecting relevant data right from day one. Red-Fern also offers a full-service approach, which means that, far from collecting siloed data that costs you money without doing much, they can provide all-inclusive, comprehensive information that joins up across all touch points.
This provides the best opportunity you have at comprehensive, tailored marketing, which, aside from the revenue and lead increases mentioned, could see you breaking new markets, growing export revenue, and generally strengthening your competitive position. And that’s true regardless of any niche industry complexities you happen to face.
A Practical Look at Red-Fern Pros and Cons
We’re not here to wax lyrical about Red-Fern – we’re here to find the best possible marketing agency for your needs. Which is why it’s important to consider the pros and cons of Red-Fern Media’s offerings as follows –
Pros
We’ve covered a lot of Red-Fern’s pros already, but to recap, the most notable plus points on offer with this agency include –
- Manufacturing-specific expertise, developed across two decades of experience
- Strategic, growth-driven marketing with data-driven insights at its heart
- Impressive technical know-how that includes not just analytics, but also AI implementations and more
In short, if you’re looking to rebrand or rejuvenate your manufacturing company in any way, then Red-Fern Media could be a great agency to partner with both now and for your prospects moving forward.
Cons
But this wouldn’t be an honest review if we didn’t also consider Red-Fern’s downsides. In some ways, this is a double-edged sword, because we have to mention Red-Fern’s speciality in this section, too. Ultimately, companies without a manufacturing edge probably won’t get as much out of Red-Fern’s offerings, meaning that this is an agency with a pretty niche focus.
It’s also worth highlighting that Red-Fern isn’t the agency to turn to if you want quick, short-term marketing results. Instead, partnering with Red-Fern means committing to an ongoing relationship that involves in-depth explorations into your marketing right now, compared with where you’d like it to be.
Ready to Make Marketing Work For You? Give Red-Fern Media a Call
If you’re fed up of grappling with the intricacies of manufacturer marketing, then simplify the process with the help of Red-Fern Media, who can turn your data into easily trackable results at long last.
