The conversion rate is one of the key performance indicators of a mobile application. It shows the percentage of users performing the target action, whether registration, purchase, or subscription. A high conversion rate indicates that the product works effectively, attracts attention, and retains the audience.
Many developers focus only on the number of downloads but must remember that this is only half the success. If users do not perform target actions, all promotion efforts are meaningless. In such situations, you can use the services of an App CRO agency, whose specialists know how to optimize a product for conversion growth properly.
You should carefully select specialists to ensure an effective result. Pay attention to RadASO’s services. Specialists guarantee a reduction in the cost of attracting users, an increase in return on investment, and optimization of advertising costs.
What’s the Conversion Rate,
The conversion rate of an app depends on various factors. The main ones are the interface’s usability, the quality of the user experience, and how well the product solves user problems. Common reasons for low conversion include:
- inconvenient navigation;
- a complex or lengthy registration process;
- slow loading of the app;
- need for more transparency in functionality.
If your product has the above problems, you must fix them promptly. Neglecting such shortcomings can prevent your mobile app from falling in the rankings and losing visibility.
How to Increase Conversion Rate
To increase conversion rates, you need to take a comprehensive approach. The main recommendations can be divided into UX optimization, competent marketing, and working with reviews.
Simple steps to increase conversion include the following:
- Improve the app interface – make it intuitive.
- Shorten the user path – minimize the number of actions to complete the goal.
- Add calls to action – they motivate users.
- Use A/B testing – identify the best interface options.
The above steps will help you remove barriers preventing users from taking action. For example, adding a simple call to action can significantly increase conversion.
It is crucial to analyze the user experience and optimize the application regularly. A/B testing allows you to test hypotheses and choose the most effective solutions. It would be best if you understood what tools you need to obtain certain metrics to have a complete picture with objective data in the future.
The Role of Marketing and Analytics
More is needed to create a quality application. Promotion and analytics play a crucial role in increasing conversion. You need to pay attention to these issues and give them due attention.
Analytics are the basis for decision-making. They help to understand at what stage users «give up» and why this happens. For example, if 70% of customers abandon the registration process, this is an accurate signal that the procedure is difficult or too long. In this case, you need to review the interface, add the ability to log in via social networks, or offer a bonus for successfully creating an account.
Setting up precise targeting in advertising allows you to focus on those interested in the product. For example, data on the audience’s age, location, and interests helps show ads only to potential customers and not to a wide range of random users. This way, you can significantly save your budget and increase your chances of conversion.
Conclusion
The conversion rate is the number one metric you must focus on for app success. If you want your product to generate revenue and grow, you must also focus on UX, marketing, and analytics.
Monitor how users interact with your product and remove barriers to action. Remember that success depends on the number of downloads and how well your app helps people solve their problems.
