Virtual Reality or simply VR has been here for quite a while now. Starting from the gaming sector, VR has yet to reach the mainstream level. Despite not being a major part of the mainstream, VR is still making a lot of tides in numerous sectors globally.
From offering application solutions to major businesses to solving major barriers in the medical industry, VR has proven to integrate into the sectors easily. One of the surprising ways virtual reality is paving the way is through innovation in the travel industry.
The pace with which the travel industry is advancing is remarkable. At the same time, technology is a gasoline to the already fast-paced and advancing travel industry. This is where virtual reality is enabling a variety of solutions for both travel businesses and the consumer market.
Today, we are looking at some of the different ways virtual reality is innovating the travel sector and dishing out unique experiences for travellers.
-
Innovating Business Solutions
Virtual reality is a major leap forward in business, offering a variety of solutions. Be it marketing, customer journey, or smart tour plans, virtual reality can significantly improve businesses operating in the travel industry.
While most businesses are reluctant to adapt to innovative technologies like VR, only the early adopters can save operational costs and maximise performance in the long run. One such example could be businesses using VR to market the travel solutions offered to customers.
Travel companies can market their itineraries by providing free virtual reality tours.
Firstly, it is one of the best approaches to engage customers and generating leads. Secondly, a VR tour of the destination can help customers make informed decisions for travel under the budget.
Virtual tours can aid travellers learn what to expect from specific itineraries, transportation options available, travel time, different weather conditions and much more.
For instance, a virtual tour will help group travellers to choose a public transport or a private car hire with seating capacity. If a specific location has uncertain weather conditions, then a traveller can opt for a private 9 seater car hire with driver.
Not just transportation, travel companies can also offer virtual tours of hotels and different destinations to help customers make the right choice while staying under budget.
-
Personalised Tours
Personalised tours are taking the world by storm, thanks to virtual reality’s innovative capabilities. The travel industry is becoming highly volatile with rising costs and inflation uncertainty. Virtual reality is making travel more accessible and cost-effective by allowing travellers to create their own itineraries.
With the travel industry projected to grow up to $24 Billion by 2027, virtual reality can easily become a prime driver of economic growth. Virtual reality bridges the gap between developing trust among customers and the travel destination.
Properly designed and detailed virtual tours can allow visitors to choose from a variety of options. On top of that, creating an itinerary allows travellers to make informed decisions under budget constraints.
-
Sustainable Virtual Travel Experience
Virtual reality is another major leap in making travel more accessible with sustainable solutions for the digital nomads. Today you really do not need to physically travel across different destinations to be able to enjoy leisure. Virtual tours are completely replacing traditional travel experiences, offering digitally well-designed tours with your choice to explore destinations.
What is even better is that sustainable travel is highly cost-effective, since you will not be spending money on travel, accommodation or meals in a different destination. Plus, sustainable travel is a prominent step towards eco-friendly tourism.
Initiated with the COVID-19 pandemic, virtual tourism is still a major trend globally. Travellers and influencers are also advocating for virtual tourism to reduce the carbon footprint and do some part in saving the planet.
Virtual travel offers unmatched cost-effective tourism. You can even craft your own experiences by picking destinations, guided tours, weather, historical lessons and activities all packed in a multimedia format. Not just leisure travel, but virtual reality also aids in education tourism without putting much influence on cost.
-
Better Customer Service
As said earlier, virtual reality is a cheap solution for businesses to market their products and tourism offerings. At the same time, virtual reality is also paving the way for enhanced customer service. From defined customer journeys to guiding customers to different destinations, virtual reality plays a crucial role in saving business costs while enhancing the travel experience.
Virtual reality also offers opportunities for brands to collaborate with travel companies. The overall goal is to gain the trust of customers with the “try before you buy” strategy and maximise sales with minimal expenses.
Final Words
Although virtual reality will take considerable time to reach the mainstream level, it is a lucrative opportunity for small businesses to tap into innovation. Smart solutions of virtual reality are setting the stage for a revolutionary tourism that is not only cost-friendly, but also caters to the environment.
The world is sitting on a VR opportunity and adopting these technological advancements is the only way to succeed moving forward.
Read More From Itsreleased
