Amazon is the most popular marketplace in the world, with 2.2 billion monthly users. One of the biggest challenges for any Amazon seller is standing out. The problem is the overwhelming number of sellers, which increases Amazon’s PPC costs. Attracting external traffic is one way to drive down PPC/CPC costs and improve impressions and reach.
Reasons to Drive External Traffic to Amazon
Over the last few years, Amazon has introduced several updates that encourage sellers to attract off-site customers. The first one was the new Amazon search algorithm A10. The main difference from its previous version is that it takes off-site data into account, ranking products and sellers. For instance, A10 tracks off-site source traffic, sales, and social media mentions.
Moreover, the marketplace launched the Brand Referral Bonus Program and Amazon Associates. The Bonus Program reduces Amazon’s selling cost for third-party sellers, often to as low as 5%. To join the program, you must have an officially registered brand and send traffic using Amazon Attribution.
Amazon Associates is a free referral program that allows content creators to earn commissions for driving traffic to the marketplace. After joining the program, creators get an affiliate link and commissions for every sale.
You may ask why Amazon provides so many benefits for attracting external traffic. The answer is that their goal is to monopolize the market. Several studies show that more than 50% of online shoppers start product searches on Amazon. The remaining consumers prefer search engines, Walmart, and other platforms. Amazon simply wants to increase their numbers and strengthen its leading positions.
Driving external traffic can be a powerful strategy for boosting your Amazon ranking positions and reputation, increasing your sales, and generating additional revenue. To make the most of this, we’ll explore the best sources of external traffic and how you can use multi-accounting to amplify your marketing efforts.
What Is Multi-Accounting and How Does It Boost External Promo Campaigns?
Google Ads, Facebook and Instagram Ads, TikTok live streams, influencer collaborations, etc. are well-known marketing tools that boost engagement, brand visibility, and sales. However, with Amazon’s severe competition, using only one promotion channel may not be enough to reach your customers. Moreover, even a multi-channel strategy that uses both PPC campaigns and social media may not perform as well as you imagined.
Fortunately, there’s a way to improve your marketing efforts: multi-accounting. It allows you to run dozens of Google Ads campaigns or social media accounts from a single device without getting banned.
Let’s imagine that you have a store that sells fitness products. To drive external traffic to your Amazon listings, you create and manage multiple accounts across different advertising and social media platforms. Here’s an example of a strategy you may implement:
- Google Ads. You create several accounts, each targeting a different customer group. One targets young adults interested in home workouts, another focuses on seniors looking for low-impact exercise, and a third appeals to fitness enthusiasts seeking high-intensity workouts. Each of these demographic groups has specific expectations and needs, background, beliefs, etc. By running multiple campaigns you can reach broader audiences and test multiple creative materials, messages, and strategies.
- Facebook Ads. With multiple accounts, you run different campaigns. One promotes a page called “FitLifeTips” for people interested in weight loss and fitness advice. Another, “HealthyLivingNow,” focuses on overall wellness. A third targets local communities with ads for fitness workshops and events.
- TikTok and Instagram. On TikTok, you manage various accounts to reach different audiences. “QuickFitWorkouts” posts short, engaging workout videos for a younger crowd, “FitnessOver40” shares tips for middle-aged users, and “DailyFitnessMotivation” offers daily inspiration and success stories. Moreover, you create accounts to interact with your promo profiles. TikTok’s algorithm promotes popular posts, showing them to more people. Liking, sharing, and commenting from different accounts increases engagement.
Besides increasing your campaign reach, multi-accounting allows you to test the limits of advertising platforms. For example, even if you advertise sports equipment and your products, including Biologically Active Additives, Facebook or Google may ban your account if they don’t like your creative materials or texting.
Simply put, you can run multiple accounts to test your ads that contain controversial products or materials before launching your primary campaign. In this case, even if one of your accounts gets a ban, you can run ads from additional ones and won’t lose your main account.
Overall multi-accounting brings the following benefits to the table:
- Tailored Content for Each Group: With different accounts, you can create content that fits the needs and interests of specific groups. This way, your message hits home with each audience.
- More Brand Exposure: Running multiple accounts means your brand appears more often across various channels, increasing the chances that potential customers will notice your products.
- Diverse Marketing Strategies: You can efficiently try out different marketing ideas and content types with each account. This resourceful approach helps you determine what works best for specific customer groups.
- Testing. Before launching a new campaign, you can test how advertising platforms and users will react to your messaging and content. This way, you can be sure you will get great engagement and won’t risk any bans.
How to Do Multi-Accounting Safely Without Bans?
The problem you may encounter creating multiple accounts from a single device is account bans. Google, TikTok, Facebook, Instagram, and other popular platforms frown upon multi-accounting. They implement advanced user identification algorithms that track users’ digital fingerprints. Simply put, these are sets of user data that include IP address, screen resolution, hardware configuration (RAM, GPU, etc.), installed fonts and browser extensions, and more.
Besides technical data, platforms also track user behavior. For example, logging into multiple accounts from the same device or IP address may look suspicious for an anti-fraud algorithm.
An anti-detect browser like Octo Browser helps you multi-account safely without bans. It spoofs your digital fingerprint, ensuring that a website can’t access your real device information. Octo Browser spoofs fingerprints at the browser kernel level, using fingerprints taken from real devices that don’t raise red flags for security systems. You can create an unlimited number of profiles using a single device, and each of these profiles will have a unique digital fingerprint.
Fingerprint parameters that you can spoof in Octo Browser include:
- User agent
- OS version
- Screen resolution
- Fonts, languages, time zone, geolocation
- Hardware settings (RAM, GPU)
- Cookies
- Installed extensions, and more.
Conclusion
Multi-accounting, especially done with the help of an anti-detect browser, is a great way to boost traffic and drive it to your Amazon listings. By managing multiple accounts on different platforms, you can create content that speaks directly to specific groups and is shown more to potential customers. With multi-accounting, you can easily try out various marketing ideas, and build user and platform trust in different areas. Multi-accounting helps you overcome platform limits and drive more traffic and sales to your Amazon store.
