With so many options to choose from, it is quite hard to make up your mind on which Facebook scheduling tool is best for you. Every tool proudly promotes special features to suit the many needs of small businesses and social media managers, as well as of big enterprises. Here is an all-in-one guide to help you pick the right one for your needs.
- Know What You Need
Before you dive into individual tool features, consider what you need:
How many Facebook pages do you have? Some tools limit the number of connected accounts, others give you unlimited options.
Will you add other platforms? If you’re managing other social media, like Instagram, Twitter, or LinkedIn, it’s likely worth choosing a tool that has all these.
What’s your budget? Some are free, basic versions; others have graduated pricing plans.
Do you need analytics? You can’t post without knowing how your posts are doing. Look for tools that really help you see how your posts are faring.
2. Key Features to Consider
Different Facebook scheduling tools offer different features. Here are some you should look out for:
UI: Find a tool with an easy and intuitive interface. This will save you lots of time and make the process of scheduling way smoother.
Content Calendar: A visual content calendar is very useful for planning and managing your posts.
Bulk Scheduling: If you plan posts weeks or months in advance, bulk scheduling is a must-have feature.
Auto-Scheduling Tools: The auto-scheduling tools that post on your behalf suggest the best times to post based on your audience’s activity.
Content Curation: A few of them give you the ability to curate from elsewhere; this comes in handy when you want to share the latest news from your industry or even user-generated content.
Analytics and Reporting: Track performance on your posts. It is helpful to understand what works and what does not, so you can then hone it down for further detailing of your strategy.
Team Collaboration: Look for tools that allow multi-user access and the assignment of tasks in teams.
3. Top Facebook Scheduling Tools to Consider
Here are the best Facebook scheduling tools—all of them serve different needs:
- Postiz
The all-in-one social media management tool for posting, performance analysis, and running multiple accounts— everything in one hand. Suitable for those seeking easy but powerful solutions.
Best For: Startups, growing businesses
Cost: $29 per month for one of the plans
- Hootsuite
Hootsuite is one of the most well-known social media management tools out there. It includes strong analytics, team collaboration features, and supports a various number of social platforms.
Best For: Large teams and agencies.
Pricing: Plans start at $99/month with a free trial available.
- Sprout Social
The renown of Sprout Social resides in its excellent analytics and reporting features. However, it also features content scheduling, social listening, and team collaboration tools.
Best For: Companies that need more advanced analytics and reporting.
Pricing: Plans start at $199 per month.
- Later
Later is concentrated on visual planning and is most popular among Instagram users, but it supports Facebook, too. It’s a perfect solution for the brands that rely mostly on the visual content.
Best For: Visual content creators and influencers
Pricing: Free plan available, paid plans start at $25 per month.
- Buffer
Friendly, clean, and well-organized – this is how many users describe the interface of Buffer. It supports many social platforms, including Facebook; one can schedule posts, track performance, and work with their teammates.
Best For: Small businesses and indie entrepreneurs
Pricing: Has a free plan; paid plans begin at $5 per month.
4- View User Reviews and Support
User reviews can give a good idea of how good a tool is and what level of support its customers are looking at. Scan reviews on G2, Capterra, or Trustpilot. You might as well consider tools that can ensure responsive customer support, as sometimes it can be a lifesaver, especially for first-timers when it comes to the complex world of social media management.
5- Test the Product First
Most of the Facebook scheduling tools have some kind of free trial or free version. You should use it to test out the features and functionality of the tool in order to see if it’s a good fit for your needs prior to committing to a paid plan.
Conclusion
You would just need to pick that Facebook scheduling app that would work for all your own needs. Be it heavy analytics, team collaboration, or an easier interface—there is a tool for you. You can most certainly find the perfect Facebook scheduling tool that will help you save time and lift your social media strategy according to your needs, features, and testing.
