The long-awaited Mahindra Thar ROXX SUV is set to be launched on August 15th, 2024. Adventure fans all over India were eagerly waiting for it to come out. As the countdown ended, excitement was felt strongly across the country. The launch marked a new period for the famous Thar SUV.
This blog post explores what makes the Thar ROXX stand out as a segment redefining SUV that advances a legendary lineage without losing the essence of the original’s spirit. Explore the key highlights from its imposing design to its luxury interior or legendary off-road grit retained through modern drivetrains.
A Legacy Unlike Any Other
The Thar relishes an iconic status unmatched by any other SUV in India, with its rich heritage tracing over seven decades. This off-roading icon has stood the test of time, conquering the rugged landscapes of the Indian subcontinent.
Generation after generation, yet to leave any acid on the Thar for its authentic go-anywhere capability, open-air freedom, and ability to easily handle the most challenging terrains. It carries the rich legacy of Mahindra, which has always built vehicles that can thrive in off-the-beat landscapes.
Building on this formidable legacy that has seen the Thar master places few vehicles dare tread, the Thar ROXX promises to carry the original DNA of this legendary vehicle. It adds an all-new dimension of sophistication, comfort, connectivity, safety and on-road performance without compromising the Thar’s core attributes.
The Thar ROXX has big shoes to fill, considering the cult following the original enjoys. However, extensive testing and focus on retaining Thar’s essence while advancing to a new level gives confidence that Mahindra has left no stone unturned in engineering an SUV that respects its past while embracing the future.
Designed to Dominate, On and Off-Road
While paying homage to the Thar’s iconic silhouette and strong lines, the ROXX variant builds upon this with a more muscular, aggressive stance. The flared wheel arches, signature slat grille, sculpted bonnet, and LED headlamps give it an imposing road presence that is hard to ignore.
But the Thar ROXX is not just about the looks—it also has some severe capability under the hood. Its powerful engine options, sophisticated suspension and drivetrain tech, and exemplary approach and departure angles prove its proficiency in conquering rough terrain.
So whether you are cruising on the highway or traversing demanding off-road trails, the Thar ROXX seems equipped to dominate.
Step Inside Luxury
The interiors reveal where the Thar ROXX is set to break new ground. Gone is the rugged minimalism of the traditional Thar. Instead, you are greeted by a plush dual-tone cabin with premium leather seats, soft-touch materials and accent stitching.
The panoramic sunroof promises to bathe the cabin in natural light, adding to the airy and spacious feel. The front and center are large 26.03cm touchscreens with connected car technology, entertainment, and navigation features.
The flat-bottom multifunction steering wheel featuring mounted controls, premium Harman Kardon sound system with 9 speakers, electric panoramic sunroof with anti-pinch function, screen mirroring, ambient LED cabin lighting with selectable hues, automatic climate control for customised cooling, and leather-wrapped gear knob are other luxury elements that make the Thar ROXX’s interior a modern and comfortable space to spend time in.
Packed with Safety
While performance and off-road mastery are part of the Thar’s identity, safety has been a critical consideration in engineering the ROXX variant. It gets an array of active and passive safety features to cocoon occupants.
This includes multiple airbags, ABS with EBD, electronic stability control, traction control, and a rear parking camera. A tyre pressure monitoring system lets you know when your tyres are underinflated, compromising control
With a robust body structure, responsive brakes, and advanced driver aids – the Thar ROXX seems ready to handle all road conditions while keeping occupants protected.
Advanced Drivetrain Technologies
The Thar ROXX benefits from Mahindra’s latest generation drivetrain and chassis technologies. This includes a multi-link rear suspension that promises to find the spot between comfortable on-road dynamics and off-road articulation.
The Thar ROXX will be powered by BS-VI 2.0, significantly reducing particulate matter emissions in BS-VI vehicles. This makes the Thar ROXX more environmentally friendly. Points to its off-road biased design. Book a test drive today to experience the advanced technology drivetrain technologies, which will help you approve the latest and best technologies.
The 4X4 system retains the authentic go-anywhere capability while improving traction, stability and agility.
Conclusion
The Thar ROXX seems poised to deliver an unrivalled blend of iconic design, luxury, technology, safety and legendary off-road grit in one package. As the countdown nears D-day, the SUV that promises to be the flagbearer of an iconic lineage looks set to shake up the segment with its arrival.
With extensive testing across varied terrain and climatic conditions, Mahindra seems to have gone the extra mile to ensure it can shoulder the expectations of the Thar badge. So, if you are eager to be amongst the first owners of this promising SUV, book your Thar ROXX as a priority through Mahindra’s online booking platform.
The few details at this stage reveal how the Thar ROXX could emerge as the defining SUV of a new era, continuing the rich legacy while embracing the future.
