Businesses are always looking for ways to increase their ROIs and sales, be it marketing and advertisements, launching new products, introducing innovative features in existing products, rebranding, or the latest way to enhance sales: mobile apps. If you run a business and want to expand, join us as we discuss the changing retail world and the necessity that has become the mobile app.
Mobile Apps and the Mobile Commerce Trend
To shift your business to a mobile app, navigate to mobile app developers near me because businesses need to be present everywhere. Whether you run a small retail business or a large corporation, an online presence is essential for conducting business.
In recent years, with the smartphone takeover, this has refined to mobile commerce. Now, the mobile app is mandatory. Every business needs to develop a mobile app to connect, engage, and advertise to their customers.
Benefits of Mobile Apps for Retail Companies
When a business or retailer develops an online app, it becomes omnipresent. It is always present on its customers’ smartphones. Retailers must understand that shoppers have a universal, 24-hour, super-sized departmental store at their fingertips. And this is why retailers must develop apps to keep up with their ever-evolving customers.
Here’s how a mobile app will facilitate business:
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Ultra-convenient customer experience
In the digital world, UX is supreme. Convenience, ease, reliability, speed, and accessibility all contribute to an exceptional user experience. An app solves all these problems and more.
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Increase Brand Visibility & Engagement
An app installed on their users’ phones is the best way to keep in touch with them. Push notifications, messages, deals, and other engaging new information all help increase brand visibility, customer engagement, and loyalty. Ultimately, this leads to better conversion rates and increased sales.
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Increased Sales and Revenue
With features such as personalised and intuitive shopping, push notifications for sales, discounts, and upcoming deals, as well as how-to videos, suggestions, and specific marketing strategies, sales, and revenues will increase. This is all because apps can achieve what websites cannot.
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Data Collection and Analysis
When a customer installs your business app on their phone, you can collect data and information on customer behavior and how they engage with the app.
This data allows retailers to make better decisions regarding their products, promotions, and what the customer wants.
Case Study: Successful Implementation of Mobile Apps in Retail
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KFC: The Launch of 7 Apps Across the Globe
Overview & Problems Faced
Who isn’t familiar with KFC? It is one of the largest growing fast-food chains in the world, with locations in over 150 countries. Despite this, KFC faced a challenge in the Middle East.
Their agreement with food delivery companies led them into hot water. Over 90% of their sales came through food delivery apps, causing heavy losses. This also led to poor user experiences and unsatisfied customers.
App Development
KFC realized they had to develop their own food delivery app. Within a year, KFC and its developers launched seven apps in various locations in the Middle East.
Results
As a result of their new apps:
- Over 50% of total orders started coming through the app.
- A 4.5* app rating across iOS and Playstore
- 22% increase in conversion rates.
- 60%+ increase in repeat customers
- Increased ‘customer stickiness’ leading to more repeat sales
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Adidas: Opening up to the World Through a Mobile App
Overview & Problems Faced
Adidas is a renowned sportswear brand with a diverse portfolio of products. It manufactures and sells footwear, athletic apparel, sports accessories, and equipment.
However, it was limiting itself to a website, which caused a decline in sales.
App Development
We have already discussed how an app is essential to business growth, which is precisely what Adidas lacked. With a brand new mobile app for its customers, Adidas was looking for more engagement and reach.
After an in-depth market understanding, they developed an app and published it on both the Play Store and App Store. It was launched across different countries at the same time.
Results
As a result of the new app:
- There were 2 million downloads of the app
- 500k new users
- Over 50% of net sales to come via app by 2025
- Online sales to reach €9 billion by 2025.
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JobGet: Becoming the #1 Recruitment App
Overview & Problems Faced
JobGet has transformed the world of recruitment and job applications. It aims to connect job seekers and employers on a single marketplace, making job hunting and hiring easy, accessible, and quick.
JobGet wanted an app to:
- Reduce the time taken to do job searches from weeks to days.
- Make it easier for employers to find the right employee and conduct in-app interviews.
- Make it easier to hunt and hire based on location to skip long commutes.
App Development
Five days were spent on research and analysis, after which an all-encompassing app was developed that encapsulated the whole recruitment process into a single app. From looking for employers/employees to conducting interviews, the JobGet app has it all.
Results
The JobGet app has been awarded the “MIT Inclusive Innovation Award” and “Gold Award from Mass Challenge.”
In addition:
- It raised $52 million in series B funding for its original and innovative idea.
- Over 2 million app downloads
- 50,000+ companies on the app.
- 150,000+ job seekers received placements.
Conclusion
The constantly changing, evolving, and advancing digital world has room for everyone! But it’s crucial to stay ahead of the game. Mobile apps are at the helm of e-commerce today, and if you own a retail business, you must develop an app so your business can keep growing.
You must partner with a developer who understands your vision, your future aims, and both long-term and short-term goals.
If you are looking for a mobile app for your retail business, reach out to us right now! Contact us and book an appointment today!
