Selling your products on the Amazon marketplace can be a highly lucrative way for your business to boost sales, but it is also highly competitive. To succeed, you will need to do more than list all your products and wait for the sales to come. You can do many things to increase your product rankings and have them appear higher up the search listings, giving you a competitive edge in the marketplace. You want to do everything you can to increase your sales and profits when selling on Amazon, and you can see some tips and advice below to help you get started.
Optimise Your Product Titles
One of the first tips to improve Amazon ranking you should follow is optimising your product titles. In your product title, you want to include the primary keyword you focus on for which you want people to find your product when searching. You should also include the brand name, which can help establish trust and recognition. You want to list the product’s key features, and a good way to do this is by using bullet points that can attract the user’s attention and make the text simple to read. It can also be important to list the size and quantity of the product, depending on what you are selling and any available colours and variations of the product.
Use High-Quality Product Images
You also want to ensure that when uploading product images, they are of high quality and a suitable resolution. Amazon’s recommended resolution of product images is at least 1000 pixels, enabling customers to zoom into a product when looking at it. You also want to include pictures from multiple angles to give potential customers alternative views. Infographics are also an excellent addition to your product listings and can consist of size charts or highlight specific product features. Using lifestyle images and demonstrating the use of the product is also something that Amazon recommends, and you can click here for more detailed recommendations about product images for Amazon.
Create A Detailed Product Description
Your product description is another area you can improve that can help boost the rankings of your products on Amazon. You can include primary and secondary keywords in the description that can help your products to rank, and you want to make it compelling and informative for the user. Ensure you write the descriptions with the user in mind, rather than the search engine, and try to answer the most frequently asked questions about the product.
Encourage Customers To Leave Reviews
Although having plenty of customer reviews of your products may not increase your rankings, it can significantly help to increase their sales. When you have lots of honest and genuine feedback left by customers, it can give an indication of the quality of the product you are selling and encourage people to purchase from you. You can send follow-up emails to customers who have purchased from you and include a card in the product packaging asking customers to leave a review. Providing excellent customer service is another way to generate positive reviews for your products and your company.
Consider Using Amazon Advertising
Utilising the available Amazon advertising services is a simple way to get your products to the top of the listings and help increase sales. Amazon offers various adverts, including Sponsored Products, Sponsored Brands, and Product Display Ads, which can help increase sales and are often displayed at the top of the search results. You should start with a small budget, do lots of testing on keywords to see which is best, and ensure you monitor the performance of your ads closely.
Consider Using An Amazon Specialist
Another option is using the services of a reputable and experienced Amazon brand specialist to help boost the rankings of your products. Many companies offer this service, and you must do plenty of research to find the best one for your business. They can help with all aspects of your product listings and use their experience to get the best results. Ensure you talk to various specialists before choosing which one to work with, and it can significantly boost the rankings of your products when you select a reputable agency and increase your product sales.
The above are a few ways to help increase the rankings of your products on Amazon, but there are other things you can do. You can click here for more information on the different ways to increase rankings that can boost your business and help increase sales of your products on the Amazon platform.
