[New York, NY / Warsaw, PL — [08/11/2025]] — Outreach It works when it’s genuine and truly personal. You can follow a template and get nothing but silence, or you can put real thought and effort into a few dozen well-crafted pitches — and actually get a response. I’m no different; I’ve made mistakes, tried both approaches, and learned the hard way. That’s what showed me what really matters — and why I always stick with the second option.
When I say “manual,” I don’t mean some trendy buzzword thrown into a proposal to make it sound modern. I literally sit down at my computer, open the site, go through its sections, see who runs it, read the latest articles, and get a sense of the overall tone. I often check the comments too, because they reveal a lot about how the audience reacts to different things. Only then do I think: “If I were in their position — what would catch my attention?”
And when I write, I don’t do it like everyone else. No fake backstories, no exaggerated claims about following them since 2009 when I only found them a few hours ago. People can feel that instantly. I’m not chasing links for the sake of having links.
I try to pitch something that truly fits their readers — maybe it’s a fresh perspective on a trending topic, maybe it’s unique data no one else has, maybe it’s an unusual story they wouldn’t think to cover. Sometimes it lands immediately, sometimes it doesn’t. But even if the answer is “not this time,” I make sure the conversation stays open. Good outreach is like good networking — you can’t build it with one message.
The reality is, this work is slow. You spend hours researching and writing, and most emails still won’t get a reply. Sometimes people say “sure, send it over” and then disappear. Other times you realize the headline isn’t strong enough, so you rewrite and try again. But every “yes” is worth it, because it comes from someone who actually wants what you’re offering — not because you tricked them or caught them off guard.
It doesn’t matter if I’m working in the US, UK, Germany, or Poland — my process stays the same. First, I make a list of sites that genuinely fit the topic. I don’t only chase the biggest names; I also target smaller, niche publishers, because that’s often where the most engaged audiences are. Then I set up a simple pitch calendar so the outreach goes out steadily — not fifty in a week and then nothing for a month. In my experience, consistency always beats volume.
Once an article goes live, the work isn’t over. I check that the link is still there, that the page hasn’t been removed, and that it’s getting at least some traffic or shares. If it drops off the site or changes to no-follow, I notice and take action. Outreach for me isn’t “send and forget” — it’s like planting a garden. You have to keep checking in if you want it to grow.
I’m also upfront about results. If a pitch didn’t work, I’ll say so. If it overperformed, I’ll share that too. You’ll see the sites I contacted, what I sent them, and what came back. No vague “proprietary method” excuses, no hiding behind “we can’t share our process.”
And I won’t sell dreams. If you ask for a hundred high-authority placements in a single month, all in a super-specific niche, I’ll tell you it’s not going to happen. But if you want steady, genuine outreach that builds trust and delivers results over time — that’s exactly what I do.
About BuyLinkCo
BuyLinkCo provides manual outreach for brands in the US and Europe. We write real, personal emails, talk directly to editors, and secure quality placements that last.
Email info@buylinkco.com to start the conversation.
