Over the last couple of months, the users of Soul App have enjoyed newly introduced, AI-powered features on the social platform as well as older applications that have been given a new twist with the integration of AIGC technology. It is this consistent push in the direction of technological advancement that allows Soul to enjoy a lead in the overcrowded social media sector.
The team of Soul App wasted no time in adopting artificial intelligence as soon as it was introduced to the world. However, the realization dawned quickly enough that working with a homegrown language model would give them greater control and more options in terms of how AI could be used to enhance the functionality and capabilities of the different features of Soul.
And that led to the creation of Soul’s very own vertical language model eponymously called Soul X. Another advantage that Soul enjoyed from the very beginning was its high-quality data assets. At the core of the success of any large language model and its capabilities is the right amount and type of data that the model can be trained on.
Fortunately for Soul App, with its 30 million monthly active users, there is certainly no dearth of highly relevant data. So, it’s no wonder that the social platform enjoys a distinct edge when it comes to the integration of AI into its various features. At this time, Soul’s social products can be divided into four main categories.
- AI-facilitated user matching. An example of this would be Soul App’s intelligent matching algorithm and interest-based “Planets”.
- AI-powered chatbots capable of human-like emotional interaction. An example of this would be AI Goudan.
- Application-specific interactions powered by AI. Examples of this are the AI players of Soul App’s “Werewolf Awakening” game.
- Entertainment-oriented interactions. An example of this would be AI-powered “Lazy KTV” which uses AIGC technology to give a new flavor to karaoke
With Soul, users get a taste of the transformative power of artificial intelligence as soon as they start using the platform, and their tryst with AIGC technology continues for as long as they use and enjoy the various features of the app.
For instance, most social media platforms continue to rely on pre-existing social circles or superficial swiping mechanics for suggesting likely matches. But, Soul App takes a more systematic approach that is based on user personality traits, interests, and even subconscious preferences. This rich data is collected through a series of quizzes that all users have to participate in at the time of registration.
The questions in these quizzes are AI-generated and subsequently intelligent algorithms make sense of the data by using it to paint a picture of who the user is and even wants to be deep inside. Information pertaining to the user’s behavior gets added to this data as more time is spent on the platform.
This data set is then used not just for bringing up potential matches but also for content suggestions. In both cases, the wealth of data empowers Soul’s AI to find potential matches and make content recommendations that will resonate deeply on a personal level.
Subsequently, Soul App organizes users into virtual “Planets” based on their quiz results. This AI-driven categorization helps users connect with others who share their core values and interests. Because users are put in a group of like-minded individuals, conversation starters abound and there is a natural sense of belonging and rapport.
But, Soul does not loftily assume that its efforts to put the users at ease and foster meaningful connections will yield immediate results. So, the platform brings in AI Goudan for users who need some time to make their way through the social landscape but who would still like a non-judgmental companion.
An intelligent virtual companion, AI Goudan chats with users in a human-like way, injecting, anecdotes, jokes, friendly advice, and even a wee bit of sarcasm into the interaction. Trained on real user interactions, AI Goudan can analyze posts and generate contextually relevant comments, sparking genuine conversations and fostering a sense of community.
At this time, nearly 80% of Soul App users are Gen Z’ers, and they love to share and express themselves. So, AI Goudan has learned everything it knows from real interactions in public scenes. It has picked up users’ language habits and interests and has learned to naturally understand what they love to talk about and what kind of social interactions they need.
Just how popular the AI chatbot is among Soul users is evident from the fact that the average user sends over 70 messages to AI Goudan every day, with an average interaction duration of over 30 minutes. This also indicates that many users have already considered it as a “companion” for continuous interactive chatting.
In addition to regular chitchat, the Soul App team has also used artificial intelligence to create application-specific bots. For instance, the AI-powered gamebots of “Werewolf Awakening”, a popular game on the Soul platform, are just as intuitive and humanlike in their behavior and interactions as AI Goudan.
These AI-controlled characters can strategize, deceive, and adapt their behavior based on the game’s flow. As such, they inject a layer of unpredictability and realism, making the entire gaming experience more immersive and exciting for human players.
Last but no least, there is the use of AI in Soul’s futuristic karaoke feature that allows users to blend their own voice clips with those of their friends to create unique duets. Known as “Lazy KTV”, this feature uses Soul’s AI engine, “Ling Lun,” for its extraordinary capabilities.
To cut a long story short, Soul App is one of the very few social platforms that are using artificial intelligence in innovative and meaningful ways to actually make a difference in how users connect and interact with each other. Because Soul has an unwavering commitment to user-centric design, it will likely continue to harness the growing power of AI to offer its users the virtual scenarios to explore self-expression, interaction, and digital socialization. And that is the need of the hour!
