If you have a business, you know how important social media is for its growth. Each of these provides great results, making everything more fun for both your company and your customers. Now, one thing that’s emerging and taking over the market is automation, which allows you to do everything faster, easier, and more securely. If you’ve never heard of it before, you might be a bit suspicious, but today we’re talking about it, integrated into an extremely popular channel worldwide: Instagram. This app is performing considerably, becoming a favorite among many thanks to its great features, even more so because it can be integrated with this technology to optimize the sales and service process.
Generally speaking, automation is a technology created so that companies can manage their services, process their sales, and guide customers to complete their actions without the need for human intervention. So, the fact that it works with Instagram means it can efficiently process conversations faster than anyone, schedule content 24/7, and improve customer satisfaction through instant support.
We want you to leave here as an expert on this topic, so join us and discover why Instagram automation is a tool every business should try.
Let’s get to work!
Types of Instagram Automation Tools
Let’s start by cataloging and defining each tool that Instagram automation provides. This way, you’ll have a complete overview of what it can offer your business:
Messaging and DM automation
The main way to communicate with your customers through Instagram is by sending DMs. Now, in a context far removed from artificial intelligence, you would have to verify each conversation with your customers and respond manually. However, thanks to automation, you can manage this through a bot that can assist them with appropriate and personalized messages 24/7.
Instagram comment automation for engagement
Another way to communicate with customers is through comments posted on posts or stories. To improve this type of management and avoid requiring human time, one option is to work with Instagram comment automation, which allows you to:
- Avoid repetitive tasks and unproductive actions.
- Increase follower engagement on a large scale.
- Turn simple comments into direct conversations.
- Encourage higher consumption levels thanks to effective support.
In short, we talk about a crucial step in improving Instagram customer support automation, developing efficient conversations at any time of day.
Scheduling and content publishing tools
As you know, Instagram is a platform where you can not only interact with customers through messages, but also send content to optimize your relationship. Therefore, you can use content scheduling and publishing tools to create a unique and fun conversational medium.
Analytics and insights automation
In addition to being able to automate messages and content, Instagram automation also analyzes scheduled actions and information provided by customers. This capability helps optimize sales and service, creating personalized and efficient operations.
Best Instagram Automation Tools for Businesses
To get started with Instagram automation, it’s ideal to select the best tool that can work in one or more sectors. To avoid the hassle of so many options, we’ll tell you about our favorites:
Tools focused on customer support automation
To improve your customer service, it’s important to have a tool focused on this. Among those that have stood out, you can find Kommo, a software dedicated to creating optimal and efficient conversations. Alternatively, you can also consider Manychat, a system specialized in creating automation for interactions and communication media.
Both of these two options focus on providing improvement through Instagram, maintaining the necessary connection with customers.
Tools for lead generation and engagement
Now, when the focus is on increasing profits and potential customers, it’s important to consider a tool focused on this. For us, the best options are Kommo (which you’ve heard of before), which also focuses on lead segmentation and conversion, in addition to creating top-notch interactions. On the other hand, there’s Hubspot CRM, a great choice for growing businesses that need help in these areas when testing Instagram automation.
Tools for campaign management and reporting
Since we know that Instagram is about more than just creating effective messages, we’ll also tell you about tools for campaign management and reporting. Among those you can find are Iconosquare and Buffer, both capable software solutions dedicated to performing the necessary analysis to improve your Instagram management, along with automation.
Using Instagram for Business | Kommo Integrations
Best Practices for Using Instagram Automation
Now, let’s move on to the best practices you can follow when using Instagram automation. This way, you’ll have a better understanding of how to use it:
Keeping a balance between automation and human touch
When we start using automation on Instagram, we tend to get overly excited. We know it’s a very helpful artificial intelligence, but the problem is that by overusing it, we can lose the human touch that our business so desperately needs. For this reason, the ideal is to create a perfect balance, where automation is used for specific tasks such as repetitive tasks and frequent assistance, while leaving agents available to handle sensitive situations.
Ensuring compliance with Instagram policies
Like any good commercial application, there are certain policies that must be followed, so it’s important to verify them in order to use them correctly and operate smoothly and efficiently. Otherwise, in addition to losing our customers, we could face the misfortune of being canceled by the public.
Conclusion: The Future of Instagram Customer Support Automation
Anyway, now that you’ve learned about its types, the business favorites, and the practices you can leverage, you can’t deny that it’s an excellent tool for significantly boosting your marketing efforts. For us, there’s no denying that the future of customer support lies with automation, especially if it’s integrated with a recognized channel like Instagram, an efficient app with great communication and sales capabilities.
If you’ve reached this point, it’s because you’re definitely looking to optimize your service. Therefore, we’re giving you the final push to try these tools and welcome your new customer service and sales channel: Instagram automation tools.
