Most businesses and brands online think they can boost sales or generate leads just by posting marketing reels. However, there is a lot more that goes into creating a social media profile that people actually trust.
From selecting the best display picture to setting the most unique color themes, here are the top 6 things you should take care of to make a strong social media profile.
6 Things You Should Do to Make Your Social Media Professional
Perfect these things in your profile to make it look professional.
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Pick an easy username
There are 5.22 billion social media profiles as of 2024, and your brand has to compete with them. In other words, you should pick a username that matches your services or products, aligns with your image, and is easy to remember for people.
Keeping the username consistent on every profile reinforces your brand in people, and you can easily target them with your content.
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Same display picture on every page
Like the username, it is ideal to keep the profile picture consistent on every profile. You can vary them if you want, but don’t change them much.
Your profile picture is often the first visual cue potential employers or clients will encounter. It builds trust and authenticity and reduces the cognitive load for people to recognize you.
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A clear headline
Headline tells your target customers about you, your product or service, and your personality. For instance, many brands use meme marketing to reach their audience, so, they write their headlines in a humorous way.
On the other hand, some brands remain professional and create educational content to market their products, so they write the headlines in a compact, professional way.
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Make a proper content strategy
Your content strategy can have these types of content pieces:
- High-quality visual content (images, viral reels, shorts)
- Audio-first podcasts
- Newsletters
- Blogposts
- Case studies
- Infographic
- Guides
- Courses
- User-generated content
Always use content management software to organize the content you have created for the week. Ensure that you have downloaded laptop or mobile antivirus on your device to avoid the content damage.
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Create HD visuals
Since this is the era of short, vertical videos, you should ride the wave to get more followers and generate sales. You can hire a professional editor to produce top-quality edited videos. Just ensure that you have the following things in your IG reels, TikTok videos, or YouTube shorts.
- Relatable language and tone
- A compelling hook
- Unique approach to re-tell the same thing
- Short and concise content with a clear CTA at the end
- Use tone, visuals, and music to create an emotional impact
- Use trending audio and music, but give your own spin to the trend
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Pin the best content at the top
You must have seen people pinning their notable tweets, posts, reels, and blogs on the top of their timelines to represent their best work.
It is a killer strategy to hook a new visitor who is scrolling through your profile for the first time.
For businesses, pinned ongoing promotions, product launches, or significant announcements draw immediate attention to these initiatives. It increases customers and visibility and generates more sales.
To Sum Up:
Whether you have a business profile or you are an influencer, optimizing your social media profiles is necessary to grab the already shrinking attention of the online audience. You can get your desired results early by making killer content and appearing as a unique voice in the sea of social media profiles.
