The gaming industry has been around for more than 50 years now. Technology has progressed so rapidly, and I am happy to say that the quality of games has equally progressed. Looking at current trends, it is fair to say that mobile gaming has really upped the industry’s potential. Don’t get me wrong, PC and Console gaming quality does not have an equal. However, the ease with which mobile gamers can play and the lack of barriers make it a viable investment choice for most game developers. The industry is very profitable, with nearly 50% of the global population playing some form of game or another. Gaming translation services that give multilingual support allow games to reach their full potential, given certain barriers of entry are covered.
Why is Mobile Gaming So Popular?
Consoles are relatively expensive, unless you play a generation backward. PC gaming requires you to have computer knowledge, and again it is even more expensive than console gaming. While mobile gaming is inexpensive and the games are also inexpensive. You see, mobile use is the need for everyone these days. So it is not like people buy mobile phones specifically for gaming. However, given that most mobile devices today are smartphones. People have the option of trying a game without having to do much. This means that at some point, even your grandmother might have been enticed by a game advert on her phone. Moreover, this effect led to an increase in casual gamers. There are countless casual games on the Play Store and App Store.
Many housewives, doctors, students, lawyers, and people who generally have less time on their hands admit to playing casual games as a way to relax. Moreover, many admit that they are open to playing and trying new casual games.
How Does Translation Help Game Developers?
Hiring a translation company helps game developers increase reach and profits. If your game is only available in, let’s say, the English language, then those who can not speak English will most likely not be playing your game. Well, that is not true, many will still play your game. But the truth of the matter is, that a majority of your game’s potential cannot be seen this way. Let’s take China as a prime example. Games available in Mandarin are more likely to be played than games that are not. Moreover, the Chinese are not known for understanding or speaking English all that well. The case is similar in other countries.
Though people can speak and understand English, they still prefer to talk, shop, and play in their native tongues. A translation company helps game developers realize the true worth of their creations by breaking down communication barriers. Moreover, translation companies will also provide localization services to further improve engagement. Another important aspect of making your game a success is marketing. If you want to effectively market your game in various regions, a translation company will help you do that too.
Future Trends
When you are looking to go global with your games, you need to be aware of future demands. One such is earning from games, and you can blame the blockchain for that. Though earlier models based on shared Adsense monetization with users did exist, but were short-lived. Today, it’s cryptocurrency-based earnings on games. Though the niche is still relatively small, it is gaining traction and improving.
Another game aspect on the rise is VR and AR. Both technologies make games more immersive. The concept of the metaverse is what makes both technologies all the more interesting and important. We are likely to see large platforms that connect global players through VR and connect virtual avatars to the real world through AR. We have already seen how AR was used in the Pokemon game. That game trended so much that it became a global craze.
Cross-platform gaming is also on the rise, and even mobile devices are being included in this. Mark my words, we will see Pro Evolution Soccer successfully cross-play matches on console, PC, and mobile devices. Many will follow in their footsteps if the public responds well to the change. Because it will truly be a groundbreaking change.
Final Thoughts
It is good to stay up to date with current and future trends. Looking into the gaming stats is also a good way to predict where the money will lie in the future. Globalization of games is a quickly occurring process, one that is sped up, thanks to an increased number of mobile gamers. Another important audience we need to cater to is the casual gaming audience. This includes housewives, teachers, busy individuals, and more. There will be many new genres in the market as trends and culture begin to change.
