Of the many video formats, explainer videos are among the most effective tools for many marketers, owing to their ability to clearly and concisely explain a product or service, captivating viewers from the very beginning.
In today’s article, we’ll take a look at six key tips and principles that should help you create effective explainer videos, especially if this is your first time!
Of course, while you can make your own explainers, it’s often better to delegate such work to professionals, such as our own experienced team here at Zelios animation video production studio: https://zelios.agency/services/explainer-video/
However, it’s often beneficial for customers to understand the technical aspects behind explainer videos – and, if you’re interested in this topic, we recommend reading on to find out more.
1. Define Your Target Audience
Before creating an explainer video, you should first start by working out exactly who it’s going to be aimed at.
Define your audience by their age, gender, interests, profession, and any other characteristics that may be applicable; this will allow you to create content that will appeal to and be understandable for your target audience.
2. Keep it Short and Clear
The main goal of an explainer video is to convey information as concisely and clearly as possible. Thus, you should pay close attention to your script, ensuring it highlight the important points and key features of the product or service.
Try not to overload the video with unnecessary details. Stick to the key information.
3. Attractive Animation
Animation is, unsurprisingly, a key element of an explainer video. As such, you should aim to use attractive graphics, bright colors, and dynamic animation to grab the viewer’s attention and maintain their interest throughout the video.
4. Storytelling
An explainer video should tell a story that explains a specific aspect of a product or service. To this end, storytelling is key; make sure to create a story that logically relates to your product so viewers can easily understand the information.
5. Sound Quality
Good sound quality is an integral part of making a successful video. Pay attention to choosing the right music and voice-over artist. The voice-over should be clear and understandable so viewers can accurately understand the information that is being conveyed.
6. Optimization for Online Platforms
If your video is going to be used online, make sure it’s optimized for different devices and internet connections. Ideally, choose a format that ensures fast loading and high-quality viewing.
Creating an explainer video can be an interesting and creative process. By following these six key points, you can create an engaging and effective video that sparks interest among your target audience and helps them to better understand your product or service.
Key Features of Good Explainer Videos
Explainer videos are usually no longer than two minutes in length. This allows you to briefly describe the advantages of the advertised product without boring your audience or losing their interest. In addition to their short length, these videos have a number of other important features.
- Concise. The information in an explainer video is presented briefly, concisely, and informatively. All questions about the product’s essence and advantages must be answered.
- Ease of watching. The video can be watched in one sitting. A special visual component is important for this.
- There should be a storyline. An explainer video should have a logical, sequential flow of information.
- High-quality sound is essential! Modern advertisements can no longer be made in a “back room,” and explainer videos have equally high standards for sound quality. Thus, the voiceover must be professional and high-quality.
- Call to action. A successful explainer video should prompt the viewer to take action. These actions may include ordering the product in question, joining a social media group, or filling out a form on the website – whatever your goals for the advertising campaign might be!
